New Web tools allow pinpoint marketing.(vehicle services, oil changes, etc.)(Brief Article)

Web-driven tools to manage customer relationships are helping dealers aim their messages more precisely at sales and service customers.

MyCarPage.com last week introduced improvements to its Internet tool to help its 130 dealer clients pinpoint customers based on such categories as vehicle mileage, ZIP code, number of months since the last vehicle service and vehicle year and model.

Dealers can use that information to create direct marketing campaigns and personalized e-mail messages, said MyCarPage.com President Michael Moskowitz.

For example, dealers could target all their customers who own 5-year-old minivans with more than 60,000 miles to …